The Year 1ne's

Paid Social Analyst @ dentsu X with Sophia Ershova

Blair Smith

In her Year 1ne, Sophia’s been working at dentsu X, a global full-service branding and marketing agency. She started on a co-op placement as a Media Coordinator which became a full-time job when she graduated from a postgraduate digital marketing program, and she’s since earned a promotion to Paid Social Analyst. 

Some of the things that Sophia and Blair discuss include the work she’s doing in paid social advertising; how not networking can still get you a job; and, deciding to move to Canada as an international student.