The Year 1ne's

Marketing Automation Specialist @ Questrade Financial with Meet Desai

Blair Smith

In his Year 1ne, Meet's working as a Marketing Automation and Operations Specialist at Questrade Financial Group where he uses client segmentation personas, customer journeys, and data strategies to plan and execute a multi-segment email marketing strategy designed to acquire, qualify and convert prospects.

Some of the things that Meet and Blair discuss include the strategic marketing mindset needed to work in marketing automation, how he used a B2B marketing funnel strategy to get hired; and, why he chose marketing over engineering as a career.