The Year 1ne's
There’s a lot to deal with when you’re starting your career. Figuring out the different roles. Meeting people. Applying for jobs. Getting hired. It’s a challenging game to play. The Year 1ne’s Show helps prepare you for the game!
In each episode host Blair Smith chats with an early career marketer who’s in it right now. You’ll learn about different entry-level marketing roles, get walkthroughs of what year one is really like, along with ideas and tips for your job search. It’s a fresh mix of personal marketing, job search and career guidance.
There are myriad opportunities to work in something related to marketing, from brand/product marketing, marketing analytics or research, advertising, content marketing, media or marketing technology. You could work for an organization, freelance/consult, or start your own company. There’s a job out there for you…so go out and get it!
Subscribe to The Year 1ne’s Show in video on 🎥 YouTube
The Year 1ne's
Social Media Coordinator @ Inkbox with Rebecca Connolly
In her Year 1ne, Rebecca’s worked as Social Media Coordinator at Inkbox, the semi-permanent tattoo company ❣ and as Digital Marketing Coordinator at Pocketed, a financial services startup 💰
After years of post-secondary education in pursuit of a career in teaching, like many, Rebecca was forced to pivot during the pandemic, ultimately landing her in the digital marketing space where she hasn’t looked back.
Some of the highlights from Rebecca and Blair’s chat include the importance of a “taking a shot” mindset to help get a job she loves, how thinking about buying shoes can help with the job search; and, why the algorithms are always on her mind.
In This Episode 🗣️
Rebecca’s Year 1ne @ Inkbox
1:05 | Overview of Inkbox
2:30 | Working as a social media coordinator…on a social savvy brand
5:25 | Discussing the important of user-generated content (UGC)
7:10 | Dealing with “the algorithm” of social networks
11:15 | Riding the roller coaster of trending content
15:20 | Who’s the competition for Inkbox?
20:35 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
23:30 | Getting the job at Pocketed
26:25 | Getting the job at Inkbox
27:15 | Hardest part of the job search
29:15 | Turning down a job offer
Thing’s I’ve Learned in Year 1ne
32:55 | Rookie mistake on not sharing ideas
35:00 | Lesson learned from “missing a shot”
37:10 | Lesson learned on experimentation
The Hottest of Links and Resources 🔥
Connect with our guest Rebecca Connolly: LinkedIn
Brands/organizations: Pocketed | Inkbox | Bic | Indeed
Marketing and media tools: Hootsuite | Later | Google Analytics | Canto | Geneva | Discord
Connect with The Year 1ne’s show host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness