The Year 1ne's
There’s a lot to deal with when you’re starting your career. Figuring out the different roles. Meeting people. Applying for jobs. Getting hired. It’s a challenging game to play. The Year 1ne’s Show helps prepare you for the game!
In each episode host Blair Smith chats with an early career marketer who’s in it right now. You’ll learn about different entry-level marketing roles, get walkthroughs of what year one is really like, along with ideas and tips for your job search. It’s a fresh mix of personal marketing, job search and career guidance.
There are myriad opportunities to work in something related to marketing, from brand/product marketing, marketing analytics or research, advertising, content marketing, media or marketing technology. You could work for an organization, freelance/consult, or start your own company. There’s a job out there for you…so go out and get it!
Subscribe to The Year 1ne’s Show in video on 🎥 YouTube
The Year 1ne's
Account Supervisor @ King Ursa with Kru Jayakumar
In her Year 1ne in Canada, Kruthika (“Kru”) works as an Account Supervisor at the advertising agency King Ursa 👑🐻
Some of the highlights from Kru and Blair’s chat include why a portfolio of different work will set you apart in the job search, we compare what’s it’s like to work in an agency vs. brand/client side; and, how to answer the one question you’re gonna get asked in any marketing job interview.
In This Episode 🗣️
Kru’s Year 1ne @ King Ursa
1:53 | Introduction from Kru
3:10 | Agency overview of King Ursa
4:50 | Working in advertising as Account Executive vs. Account Supervisor
8:55 | Managing multiple clients
11:35 | Working as a marketing communication generalist
15:45 | Essential technology for client service
17:55 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
25:05 | Trying both client-side and advertising agency
30:30 | Looking for a job in advertising
33:20 | Getting hired at King Ursa
35:10 | What to put into your portfolio
40:05 | Hardest part of the job search
42:25 | Every work experience is transferrable
44:30 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
49:05 | Rookie mistake on not looking for mistakes
50:50 | Lesson learned on setting goals and advocating for yourself
The Hottest of Links and Resources 🔥
Connect with Kruthika Jayakumar on LinkedIn
Brands/organizations: King Ursa | Simons | Knix
Marketing and media tools: Microsoft 365 | Google Workspace | ChatGPT | Jasper.ai
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness