The Year 1ne's
There’s a lot to deal with when you’re starting your career. Figuring out the different roles. Meeting people. Applying for jobs. Getting hired. It’s a challenging game to play. The Year 1ne’s Show helps prepare you for the game!
In each episode host Blair Smith chats with an early career marketer who’s in it right now. You’ll learn about different entry-level marketing roles, get walkthroughs of what year one is really like, along with ideas and tips for your job search. It’s a fresh mix of personal marketing, job search and career guidance.
There are myriad opportunities to work in something related to marketing, from brand/product marketing, marketing analytics or research, advertising, content marketing, media or marketing technology. You could work for an organization, freelance/consult, or start your own company. There’s a job out there for you…so go out and get it!
Subscribe to The Year 1ne’s Show in video on 🎥 YouTube
The Year 1ne's
Social Media Assistant @ Ontario Parks with Sonia Dharni
In her Year 1ne, Sonia works as a Social Media Assistant at Ontario Parks, in the Ministry of Environment, Conservation and Parks for the Government of Ontario, where she’s your friendly neighbourhood squirrel…I’ll let her explain.🐿️
(yes, I know that's a chipmunk, there’s no squirrel emoji. 🤷)
Some of the highlights from Sonia and Blair’s chat include the process for doing social media marketing in a government organization, how to answer the “tell us why we should hire you for this job?” question; and, how the National Parks Service is hilarious…who knew!
In This Episode 🗣️
Sonia’s Year 1ne @ Ontario Parks
1:45 | Introduction from Sonia
2:15 | Overview of Ontario Parks
3:20 | Working in social media marketing for a government organization
4:55 | The planning process for social content
7:40 | Doing community management
9:50 | Collaborating central-to-local with each provincial park team
12:00 | Being “your friendly neighbourhood squirrel”
14:25 | How marketing helps with conservation efforts
16:25 | How did previous work in conservation help with this job?
20:00 | Asking the question
21:25 | What’s on your mind in marketing right now?
23:00 | Attention…and long-form vs. short form content
Getting to Day 1ne: The Job Search
27:25 | Finding the “spark” in what you do
29:00 | Getting hired at Ontario Parks
30:00 | The “Tell us why we should hire you for this job?” question
32:50 | Hardest part of the job search
35:00 | Not playing the job application numbers game
37:00 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
39:00 | Mistake made on not speaking up when things get overwhelming
42:25 | Lesson learned on keeping the message “clear, concise and compelling”
The Hottest of Links and Resources 🔥
Connect with Sonia Dharni: LinkedIn | Website | Instagram | TikTok
Brands/organizations: George Brown College | Canadian Wildlife Federation | Ontario Parks (Website) | Ontario Parks (Instagram) | Ontario Parks (Twitter) | National Park Service (Website) | National Park Service (Instagram)
Marketing and media tools: Sprout Social | Microsoft Excel
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness