The Year 1ne's
There’s a lot to deal with when you’re starting your career. Figuring out the different roles. Meeting people. Applying for jobs. Getting hired. It’s a challenging game to play. The Year 1ne’s Show helps prepare you for the game!
In each episode host Blair Smith chats with an early career marketer who’s in it right now. You’ll learn about different entry-level marketing roles, get walkthroughs of what year one is really like, along with ideas and tips for your job search. It’s a fresh mix of personal marketing, job search and career guidance.
There are myriad opportunities to work in something related to marketing, from brand/product marketing, marketing analytics or research, advertising, content marketing, media or marketing technology. You could work for an organization, freelance/consult, or start your own company. There’s a job out there for you…so go out and get it!
Subscribe to The Year 1ne’s Show in video on 🎥 YouTube
The Year 1ne's
Growth Marketer @ Growclass with Hannah Permell
In her Year 1ne, Hannah works as a Growth Marketer at Growclass, a marketing training course. She started as Digital Marketing Intern and has since been promoted to Associate Growth Marketer and then Growth Marketer. Hannah loves connecting with people through her marketing superpowers of email marketing, copywriting, and community management. 🤗
Some of the highlights from Hannah and Blair’s chat include the importance of having empathy as a marketer, a rookie mistake of not checking your links; and how the Barbie brand captured hearts and minds in summer 2023.
In This Episode 🗣️
Hannah’s Year 1ne @ Growclass
1:20 | Introduction from Hannah
2:00 | Overview of Growclass
3:40 | What does a Growth Marketer do?
6:10 | Talking more about email marketing
7:45 | Essential software and tools
8:50 | Essential human skills
12:00 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
14:30 | Getting hired at Growclass
17:00 | Evolving from an Intern to a Growth Marketer
19:55 | Hardest part of the job search
21:30 | How can organizations better communicate entry-level jobs?
25:00 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
29:00 | Rookie mistake on not testing links before sending email
32:45 | Lesson learned that failure is feedback
33:35 | Pro tip that nothing worth having comes easy
The Hottest of Links and Resources 🔥
Connect with Hannah Permell: LinkedIn
Brands/organizations: Growclass | George Brown College
Marketing and media tools: Autopilot | Google Analytics 4 | Zoom | Slack | Zapier | Luma
Books: The Alchemist | Think and Grow Rich | The Mountain Is You
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness