The Year 1ne's
There’s a lot to deal with when you’re starting your career. Figuring out the different roles. Meeting people. Applying for jobs. Getting hired. It’s a challenging game to play. The Year 1ne’s Show helps prepare you for the game!
In each episode host Blair Smith chats with an early career marketer who’s in it right now. You’ll learn about different entry-level marketing roles, get walkthroughs of what year one is really like, along with ideas and tips for your job search. It’s a fresh mix of personal marketing, job search and career guidance.
There are myriad opportunities to work in something related to marketing, from brand/product marketing, marketing analytics or research, advertising, content marketing, media or marketing technology. You could work for an organization, freelance/consult, or start your own company. There’s a job out there for you…so go out and get it!
Subscribe to The Year 1ne’s Show in video on 🎥 YouTube
The Year 1ne's
Marketing Specialist @ Nankind with Morolayo Folami
In her Year 1ne, Morolayo (“Layo”) has worked in the non-profit sector as a Marketing and Social Media Specialist at Nankind, an organization that provides free supportive care to families affected by cancer; and prior to this she was in Community Engagement at Wealthsimple Foundation. Morolayo also worked for four years agency-side in
Nigeria before moving to Canada to exploring her creative and
purpose-driven passions further. 🤗
Some of the highlights from Layo and Blair’s chat include how focusing on a niche sector helps in the job search, the difference between working agency vs. client-side in marketing communications; and, why sometimes “you need to slow down to speed up”.
🗣️ In This Episode
Morolayo’s Year 1ne @ Nankind
1:05 | Introduction from Layo
1:40 | Overview of Nankind
12:30 | How can you volunteer with Nankind?
15:05 | Working in marketing for Nankind
18:30 | Did you want a digital marketing generalist role?
21:10 | Working in community engagement at Wealthsimple Foundation
23:20 | What’s on your mind in marketing right now?
24:40 | Talking about a sensitive topic like cancer
27:15 | What’s the brand voice for Nankind?
Getting to Day 1ne: The Job Search
29:15 | Making the move to Canada
32:25 | Deciding to shift from agency to client side
34:25 | How did you get the job?
40:35 | Hardest part of the job search
44:15 | The “What’s your favourite brand?” question
48:10 | Turning the tables…”What’s Blair’s favourite brand?”
Thing’s I’ve Learned in Year 1ne
50:20 | Rookie mistake on jumping into things too quickly
54:25 | Pro tip that curiousity can take you a long way
🔗 Links and Resources
Connect with Morolayo Folami: LinkedIn | Website | Instagram | TikTok
Brands/organizations: Nankind | Wealthsimple Foundation | George Brown College | Black Students Success Network (BSSN) | Netflix | Aldo | Patagonia
Marketing and media tools: Google Grants
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness