The Year 1ne's
There’s a lot to deal with when you’re starting your career. Figuring out the different roles. Meeting people. Applying for jobs. Getting hired. It’s a challenging game to play. The Year 1ne’s Show helps prepare you for the game!
In each episode host Blair Smith chats with an early career marketer who’s in it right now. You’ll learn about different entry-level marketing roles, get walkthroughs of what year one is really like, along with ideas and tips for your job search. It’s a fresh mix of personal marketing, job search and career guidance.
There are myriad opportunities to work in something related to marketing, from brand/product marketing, marketing analytics or research, advertising, content marketing, media or marketing technology. You could work for an organization, freelance/consult, or start your own company. There’s a job out there for you…so go out and get it!
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The Year 1ne's
B2B Marketer @ PharmaGuide with Tristan Choa
In his Year 1ne, Tristan has worked in multiple roles doing business-to-business (B2B) marketing with a focus on inbound marketing using social media. He’s done this work for brands such as CanadaHelps, PharmaGuideand Philips. Recently, Tristan started Beyond Redemption, a consulting firm that leverages awards and points-based travel to help small businesses travel better and reduce their expenses. ✈️
Some of the highlights from Tristan and Blair’s chat include how starting in consumer packaged goods (CPG) marketing is like a “golden ticket”, we nerd out over the cover letter; and, why you should consider working in a not-for-profit or charity.
🗣️ In This Episode
Tristan’s Year 1ne @ PharmaGuide and Beyond Redemption
0:46 | Introduction from Tristan
1:50 | Working as a “marketing team of one” at the startup PharmaGuide
7:10 | Overview of Pharmaguide
8:55 | When in doubt…start with organic marketing communication strategies
11:45 | How sales and marketing must be partners
13:50 | What sparked your interest in B2B marketing?
16:25 | Doing marketing for Ariana Grande
18:00 | Overview of his travel startup Beyond Redemption
25:25 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
29:00 | How did you get the job?
30:50 | Shh…Secret job sources other than LinkedIn
32:00 | Working in marketing for a not-for-profit or a charity
38:55 | Hardest part of the job search
40:55 | Nerding out over the cover letter
46:20 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
52:05 | Lesson learned on how picking the right job can set you apart
54:25 |Pro tip on starting in Consumer Packaged Goods (CPG) marketing is like a “golden ticket”
🔗 Links and Resources
Connect with Tristan Choa: LinkedIn
Brands/organizations: Beyond Redemption | PharmaGuide | Charity Village | Canadian Blood Services | General Mills | Procter & Gamble (P&G)
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness