The Year 1ne's
There’s a lot to deal with when you’re starting your career. Figuring out the different roles. Meeting people. Applying for jobs. Getting hired. It’s a challenging game to play. The Year 1ne’s Show helps prepare you for the game!
In each episode host Blair Smith chats with an early career marketer who’s in it right now. You’ll learn about different entry-level marketing roles, get walkthroughs of what year one is really like, along with ideas and tips for your job search. It’s a fresh mix of personal marketing, job search and career guidance.
There are myriad opportunities to work in something related to marketing, from brand/product marketing, marketing analytics or research, advertising, content marketing, media or marketing technology. You could work for an organization, freelance/consult, or start your own company. There’s a job out there for you…so go out and get it!
Subscribe to The Year 1ne’s Show in video on 🎥 YouTube
The Year 1ne's
Brand Strategist with Asmita Chugh
In her Year 1ne, Asmita works as a Brand Strategist at Jack in the Box, a digital marketing agency based in India where she’s worked on advertising for global brands like Cadbury, Lays and Neutrogena. Asmita is also an Instagram creator. Under the handle @branding.Asmita, she shares her knowledge and insights on the intricacies of branding, marketing, and the power of storytelling in shaping a brand's narrative.🗣️
Some of the highlights from Asmita and Blair’s chat include what a ‘Visume’ is and why it’s important, THE number 1 rule of marketing; and, how her Hire Asmita campaign got her hired quickly after finishing school.
🗣️ In This Episode
Asmita’s Year 1ne @ Jack in the Box and branding.Asmita
0:41 | Introduction from Asmita
2:40 | Overview of Jack in the Box
4:40 | What is a typical week as a Brand Strategist in an agency?
7:50 | Using 4-quadrant advertising framework for planning
10:40 | How can competitive debating help with being a marketer?
11:45 | Overview of branding.Asmita
16:20 | Hot topics for the branding.Asmita audience
20:15 | What’s on your mind in marketing right now?
Getting to Day 1ne: The Job Search
24:50 | Preparing her Hire Asmita campaign
28:00 | How did you get the job?
30:35 | Hardest part of the job search
34:50 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
36:50 | Rookie mistake on not accepting responsibility for making a mistake
38:40 | Lesson learned on THE number 1 rule of marketing
39:35 | Pro tip on asking as many questions as you can
🔗 Links and Resources
Connect with Asmita Chugh: LinkedIn | Instagram
Brands/organizations: Jack in the Box | Schbang | Talented
Marketing and media tools: Canva
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness