The Year 1ne's
There’s a lot to deal with when you’re starting your career. Figuring out the different roles. Meeting people. Applying for jobs. Getting hired. It’s a challenging game to play. The Year 1ne’s Show helps prepare you for the game!
In each episode host Blair Smith chats with an early career marketer who’s in it right now. You’ll learn about different entry-level marketing roles, get walkthroughs of what year one is really like, along with ideas and tips for your job search. It’s a fresh mix of personal marketing, job search and career guidance.
There are myriad opportunities to work in something related to marketing, from brand/product marketing, marketing analytics or research, advertising, content marketing, media or marketing technology. You could work for an organization, freelance/consult, or start your own company. There’s a job out there for you…so go out and get it!
Subscribe to The Year 1ne’s Show in video on 🎥 YouTube
The Year 1ne's
Advertising Account Executive @ FCB with Daniella Okezie
In her Year 1ne, Daniella works as an Account Executive at FCB, which is one of the largest global advertising agency networks and is part of the Interpublic Group. If you’re interested in what life is like in big time advertising and doing award-winning work then this episode’s for you!🏆
Some of the highlights from Daniella and Blair’s chat include how the devil is in managing the details in client service at an advertising agency, why “doing the dirty work” is essential to learning; and, a productivity tip to help you organize your day and week.
🗣️ In This Episode
Daniella’s Year 1ne @ FCB
0:38 | Introduction from Daniella
1:40 | Going from psychology to marketing
4:00 | What is a typical week as an Account Executive?
7:20 | Overview of FCB
11:30 | Getting promoted in client service
12:20 | Working in an award-winning environment
15:50 | What is a Gamer Relations Specialist?
19:20 | What’s on your mind in marketing right now?
24:05 | Talking about her “very small” media company
27:00 | Why proofing creative is critical in client service
Getting to Day 1ne: The Job Search
30:45 | What attracted you to get into marketing?
32:10 | How getting noticed helped her get the job
38:25 | Hardest part of the job search
42:20 | Why “doing the dirty work” is essential to learning
43:25 | The “What’s your favourite brand?” question
Thing’s I’ve Learned in Year 1ne
46:20 | Rookie mistake on using the wrong tone in client communication
49:30 | Lesson learned to be organized
50:40 | Pro tip for productivity: Big 3, Medium 5, X Next
🔗 Links and Resources
Connect with Daniella Okezie: LinkedIn | Instagram
Brands/organizations: FCB | Interpublic Group | BMO | Wilfred Laurier University | George Brown College
Check out The Year 1ne’s show website for past episodes, show notes and more goodness